Missouri voters authorized legal mobile and retail sports betting wagering, allowing managed books to take bets next year.
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The sports betting ballot measure gone by a slim majority early Wednesday early after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting this year.

" Missouri has some of the best sports betting fans in the world and they revealed up huge for their preferred teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's expert sports betting franchises, we wish to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose important tax earnings to our neighboring states. Most significantly, the passage of Amendment 2 implies a brand-new, devoted, irreversible funding stream for Missouri class."

Missouri sports betting next actions

Voter approval indicates approximately 14 mobile sportsbooks might begin accepting bets next year. It is unlikely all 14 available licenses are utilized.

DraftKings and FanDuel funded almost every dollar of the "yes" campaign and will unquestionably apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying cost).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the tally measure, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely release their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will introduce mobile sportsbooks.
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The remaining six licenses are reserved for each of the significant expert sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most popular proponents of the tally procedure.

Together with DraftKings, FanDuel and Caesars, Missouri bettors need to expect other prominent national brands including BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch possibility tiers IF Missouri voters approve sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot measure allows every Missouri casino to open retail sportsbooks on their respective residential or commercial properties. Most if not all 13 casinos handled by the six casino operators are expected to open in-person wagering choices such as wagering kiosks and possibly devoted, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or surrounding to their particular home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.

The language around the ballot step requires the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.

Missouri sports betting background

The effective Missouri sports betting wagering project comes in spite of millions in funding opposing the measure from one of the state's largest sports betting stakeholders.

Caesars spent countless dollars to beat the measure. In a lot of other states that connect online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is approved at least one license per handled residential or commercial property.

Because situation in Missouri, Caesars would be afforded at least three prospective licenses, one for each casino it manages. Instead, Caesars just has one. In states with the license-per-property design, companies can either open additional in-house books or, more commonly, farm out the license to a competitor that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering handle market share, could potentially have an upper hand on their competitors by earning the set of untethered licenses. It remains to be seen which 2 books will make these slots, however the language around the ballot step would seem to favor the 2 nationwide market leaders.
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Polling previously in the year showed the "yes" vote with a slight lead. Support efforts were boosted by 10s of millions invested by DraftKings and FanDuel.

A series of tv and radio advertisements concentrated on the income legal sportsbooks would create for Missouri public education. Opponents, moneyed largely by Caesars, argued the supporters' advertisements were misleading and the 10s of millions of forecasted dollars raised would have a negligible effect in a state that currently spends billions on education annually.
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